by Kelen McBreen

No mention of candy throughout entire commercial

An advertisement recently released by Mars, Inc. didn’t get anywhere close to promoting its candy bar Twix, and instead created much confusion online.

In the ad, a young boy wearing a princess dress is greeted by his new nanny who is dressed like a witch.

Later on, while playing outside, a pair of neighborhood girls asked the boy why he’s “all dressed up” and told him it’s not Halloween yet.

Coming to the boy’s defense, the nanny asked one of the young ladies, “Can I help you?”

The girl responded, “Are you a good witch or a bad witch?”

“Do you want to find out?” the creepy nanny replied as intense music grew louder and the wind started to swirl which scared the children away.

Next, as the boy got into a car with the nanny, she told him he could keep wearing his princess dress if he wants to.

The pair arrived at a park where another boy said, “Hey princess! You look like a girl. Why are you wearing that?”

The dress-wearing boy answered, “Dressing like this makes me feel good.”

The playground bully moved onto the nanny, saying, “Your nanny looks weird, you guys are both weird.”

Rising up and placing her hands in the air, the witch nanny made the winds rush once again and suddenly blew the other child away.

“Will he come back?” the boy in the princess dress asked the nanny, who answered, “Yeah. Probably.”

What in the world does this have to do with selling candy?