Company CEO says he was forced to take a side in the culture war as more left-leaning corporations promote woke liberal LGBT agenda.

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A luxury watch company pushed back against the Biden administration’s woke transgenderism agenda with an ad defining what a woman is.

Addressing Ketanji Brown Jackson’s inability to define the word “woman” and the Biden administration’s “birthing people” language swap, Egard Watches’ ad has less to do with timepieces than slamming the left’s war on women.

Read the ad’s transcript below:

What is a woman? Is a woman a history of achievements quickly being erased?

Is a woman a feminine force of nature?

Is a woman a sister, a daughter, a mother?

Is a woman the wonder of childbirth?

Is a woman a caregiver?

Is a woman a warrior who fought for her place?

Is that now being taken away, soon to be forgotten?

Is that not worth protecting?

And how long do we sit idly by and not stand for the sacred value of womanhood as it loses all meaning?

Because we believe that womanhood is a birthright.

Speaking to the Washington Times, Egard Watches CEO Ilan Srulovicz said he designed the ad “to paint a stark contrast to the lies we are all being told” regarding transgenderism.

“The push for Transgender rights is no longer about equality, it’s now a cleverly-crafted lie that comes at the expense of women,” Srulovicz told the Times. “We ask all Americans to join us to speak truth.”

Srulovicz says his company was forced to take a side in the culture war as more left-leaning corporations promote the woke liberal LGBT agenda.

“I think there’s this huge culture war taking place where there’s a certain percentage of the culture that wants to do away with the concept of gender entirely, and a lot of corporations are very woke nowadays, and they think that’s who their best clientele is,” Srulovicz said. “And then there’s the silent percent of the country that strongly believes that these things do have value and do have meaning, and no one’s fighting for their side.”

Srulovicz told the Times reactions to his ad have been overwhelmingly positive.

“There’s been a lot of women, a lot of men, a lot of fathers and brothers who have said, ‘It’s so nice to see someone stand up for my daughter,’” he said. “There has been a little bit of the hate mail — that’s always expected. But compared to the positive responses, it’s not relevant to us.”